Well, sort of.  Some might remember the gorgeous Pontiac Woodie.  Others’ impression of the station wagon might illicit nausea because they see the Buick Roadmaster and hear Devo on the radio.  Love em or hate em, they serve a great purpose.  For one, they multitask (unlike the iPad).   And as of 2010, they are “in.”  I call them station wagons 2.0 or more specifically, “five door sportbacks.”

Before the complete upgrade was achieved, there was definitely a beta stage.  It was not perfect but it jump started the evolution of the station wagon into the “five door sportback.”  Case in point, the Dodge Magnum.  How do you make something as asexual as a station wagon into a rock star? Simple, just add a Hemi.  It wasn’t perfect.  It had a fairly bland design – an appendage on big wheels, really.  However, it had a huge V8 powering the rear wheels.  It did enough things right to make the grocery store trip with the wife and kids fun.  And by fun I mean the Hemi drowning all sounds of the passengers yapping.  Little victories..

Exhibit B – the Subaru WRX introduced in 2007.  AWD? Check.  Turbo? Check.  5 door? Check.  In fact, Subaru is so confident in their 5 door sportback, they offer the top of the line STi ONLY in a 5 door sportback.  I don’t blame them, the regular Subaru WRX 5 door sportback’s sales number simply Chris Brown-ed the sedan.  Oh and guess which car company was among only TWO who gained market share during the recession?

There is also the Mazda 3 and the Infiniti EX.  Both are fine examples of Japanese car makers taking the sportback concept seriously.  Infiniti was particularly sneaky.  The EX is simply a modern station wagon version of the G35 Sedan.  But Infiniti totally sidestepped that relationship.  Instead, they introduced it as a separate model with design akin to the sexy FX (ya, I said it).

There were some failures along the way to SW 2.0.  POP QUIZ – what would you get if Gary Busey had a child with Rosie O’Donnell and that child mated with Kelly from The Office? A BMW X6.  I don’t care if it’s fast, the thing is hideous – German Pontiac Aztek anyone?

After all the trial and error, we have finally reached SW 2.0 with Porsche’s Panamera.  The previous attempts did a great job of making the station wagon fun to drive.  The Magnum, WRX, EX, and even the BMW Aztek transformed the traditional, boring station wagon into a  genuinely fun to drive sportback.  The only thing missing were aesthetics.  Enter Porsche.  Anyone remember the last time Porsche broke tradition and entered a new segment?  The result was the Porsche Cayenne SUV which is currently the best selling Porsche model, 5 years running.  I expect nothing less of the Panamera.  Hopefully this time, the station wagon trend stays.